The brand has climbed four places, to 44th position in the ranking of the most valuable global brands released by brand consultancy Interbrand. According to the 2011 ranking, the Zara brand is valued at USD 8,065 million (EUR 6,056.5 million), 8% higher than the previous year. Zara first joined the annual list in 2005 when it was ranked at number 77.
In the 2011 ranking, Interbrand highlights out the constant renewal of the latest fashion trends offered by Zara, its logistics system as well as its presence on the Internet and the social networks.
Interbrand is the world’s leading brand consultancy and its ‘Best Global Brands’ rankings one of the key indicators to measure brand value and influence.
2011 RANKING OF THE TOP 100 BRANDS (top 10)
1. COCA COLA (brand value USD 71,861 million)
2. IBM (brand value USD 69,905 million)
3. MICROSOFT (brand value USD 59,087 million)
4. GOOGLE (brand value USD 55,317 million)
5. GENERAL ELECTRIC (brand value USD 42,808 million)
6. MCDONALDS (brand value USD 35,593 million)
7. INTEL (brand value USD 35,217 million)
8. APPLE (brand value USD 33,492 million)
9. DISNEY (brand value USD 29,018 million)
10. HP (brand value USD 28,479 million)